The Moto Report · https://themotoreport.news/news/carlos-ezpeleta-149996
Deputy MotoGP CEO Carlos Ezpeleta: These are the target demographics we want to attract
01.10.26, 09:30 Updated 01.10.26, 12:35
The news that Formula 1 owner Liberty Media acquired MotoGP Sports Entertainment Group, formerly Dorna Sports, was met with both excitement and optimism.
From a commercial standpoint, Formula 1's boom is the perfect case study in how to grow a sport, whether that be through expanding its global reach, strengthening its commercial partnerships, improving its digital presence, or finding new ways to engage younger audiences.
But with Liberty Media now owning the company behind both MotoGP and WorldSBK, the question is whether it can replicate some of Formula 1's commercial growth in both paddocks.
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